A few weeks ago art.lebedev studio announced their “new” logo design for the city of Moscow, Russia.
You can see the overview of the design process here:
The final result is modern, simple and elegant.
From the very beginning, Macy’s logo has included a star in one form or another, which comes from a tattoo that Macy got as a teenager when he worked on a Nantucket whaling ship, the Emily Morgan.
To me it seems like a simple, but costly oversight…
More on simple and costly oversights in the next post. As well as upcoming look at Cake 3 :)